Just Do It. Every Little Helps. Think Different.
Without even noticing it, branding infiltrates every part of our daily lives. Which brands stick, and which ones don’t, all comes down to their messaging. I’ll work with you to reposition your brand and website so that you always stand out.
Brand
Branding services
Campaign Strategy
Launching a new product? Announcing a giveaway? Or just looking for a fun way to wish your customers a happy Mother’s Day/Bonfire Night/National Pizza Day? Whether you’ve already got a campaign idea or simply don’t know where to start, I can help you map out the future of your campaigns and then work with you to bring them to life.
Target Audience Mapping
The brands that speak to everyone speak to no one, so it’s important to define exactly who you’re talking to. Just as you wouldn’t go to an Italian restaurant in search of Indian cuisine, you need to make sure your tone of voice is matched to the right audience. Customer profiling, loyalty programmes and how to speak the language of your customers is all included in this service.
Web Design
Your website is your window to the world, so why not make it beautiful? For websites that have both form and function, to social media posts that pop, speak to me about your digital design requirements and check out my web design page for more information about my Squarespace and Shopify web packages.
Brand Strategy
Once your brand audit is complete, I’ll help you craft and execute a new brand strategy. Whether you need a total restructuring of your brand or simply need to inject some life into your website content and social media, I’ll be on hand from initial audit through to those all-important changes.
Full Brand Audit
You wouldn’t start building a house if you hadn’t laid the foundations. Branding shouldn’t be any different. With a full brand audit, I’ll spend dedicated time reviewing everything from your website to your target audience, your social media to your marketing material. You’ll receive an in-depth brand analysis and a presentation of findings to help you find your position in the marketplace.
Mission, Vision & Values
Why do you exist, and what do you offer your customers that your competitors don’t? So many brands leave their mission statements to gather dust in a drawer. I’ll help you cut through the noise with a brand mission statement that your customers, team members and stakeholders can get behind.
Branding FAQs
Every brand is different, and yours is no exception. If you can’t find what you’re after here, get in touch with your specific requirements below:
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A brand audit consists of an introductory discovery session to determine your goals (2 hours), a full brand analysis and a presentation of my findings and recommendations. During this time, I’ll focus on particular areas of improvement discussed in our discovery session, but also provide added value and advice where I see fit.
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If you have an important event coming up or need to mark an occasion, I can be on hand to assist with both campaign strategy and roll-out, where appropriate.
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I always say you don’t know what you don’t know. Until I’ve carried out your initial brand audit, I can’t make valid recommendations for what your brand should do next. On the rare occasion that you’ve already got a brand audit laid out from a consultancy or your in-house team, I may be able to work with you without those first hours of assessment, but I’d always rather start with my own research and experience so that you get an unbiased, third party opinion.
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Yes, absolutely! A lot of my work is web design, particularly in Squarespace. Speak to me about your design requirements and I will talk through the options available.
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Starting from scratch? I can get involved in the earliest stages of your brand concepts to ensure that you're on track to create a brand that is both memorable and beautiful. From logos to taglines, colour palettes and tone of voice, I will run sessions with your team to identify exactly how you'd like to launch yourself in the market.
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Squarespace is best suited to service-based businesses or solopreneurs, most notably photographers, artists and creative professionals. I’ve also used Squarespace to built websites for interior designers, builders and even a football academy! It offers a clean design perfect for portfolio work.
Ready for your close up?
It all starts with the discovery audit. Let’s find a new way to tell your story.
